As a streamer or YouTuber, you need professional assets to develop a brand that stands out and speaks for itself. A good channel artist can make this happen.
For example, Say you just hit affiliate on Twitch. First of all, Good job! Now, you really want to get those emotes made to start driving interest into subscribing. How you do it is by having GREAT emotes and sub-badges; These assets are used to really give your channel something unique for people to use and play with. For example, Here is the first emote I made for my channel on twitch when I actively streamed:
Some assets don’t require a professional channel artist starting out
Now, I’m no channel artist, so the assets aren’t fantastic. But I had no budget to speak of and wanted to give my channel something to use. This is totally okay! You can change your emotes any time you like.
However, when it comes to the logo, the design matters a bit more, as that is the image that you associate yourself with as identifying with your internet persona. Emotes are more “Whatever your audience latches onto something you do.”
I unconsciously said, “Fun Fact” then go on a spree of some philosophical nonsense, and my audience latched onto it like glue. I rewarded them with the emote and by saying “Fun Fact” statements fairly often.
The “Accessible?” design stemmed from the fact that I am a disabled individual, my name even pays homage to this. “Mr. Goodhand” refers to my disability of being a stroke victim.
My channel’s whole premise was my attempt to inspire other disabled individuals into challenging themselves to do the things they really want to do. You would be surprised what you can do when you set your mind to it. The “Accessible?” emote with the question mark meant “Disabled? So what, I’m gonna do it anyway!”
The process of inspiring people is something I really enjoyed about my channel. Try to find something that your audience latches onto and define it in your channel.
Further Detail on the logo
As mentioned already, the Logo is what defines your channel and spearheads the brand you create with it.
Take, for Example, Jacksepticeye. His logo is a green eye, in reference to the one time his eye went septic.
His subscribers latched onto this, and he rolled with it. So much so that it completely defined what his channel is. People don’t hear “Jacksepticeye” and think “Oh, ew, His eye is infected!” They think “TOP OF THE MORNIN’ TO YA LADDIES!” or “ALL THE WAY, TO redacted VICTORY LAND!”
This is a perfect example of someone successfully branding themselves. Not only is his logo his brand, but It is also his Mascot, Sam.
Want to be your own channel artist?
Think your art skills are up to the challenge? Here are a few resources to get you started.
Free Art programs
- GIMP – 2d Design comparable to Photoshop. A bit more complicated to use than photoshop, but a great free alternative.
- Inkscape – a Free Vector image design program; Infinite scalability from one image. Creates .SVG files.
- Blender – A Free 3D design program with a TON of features and support available. Use with GIMP for UV mapping textures onto your models.
Paid Art Programs
- Adobe Photoshop – The paid alternative to GIMP, and an industry standard. This is a very powerful program for any channel artist.
- Adobe After Effects – Used to create Visual FX animations seen in the various streaming scenes, as well as animated logos.
- Adobe Illustrator – The Inkscape paid solution, and an industry standard. It is highly intuitive and works very well. Fantastic for creating scalable designs.
If you don’t have the art skills to design your own logos, emotes, and sub badges, then you’ll need an artist. I have worked out a deal with an artist, and you can fill out this form to get in contact with AntonioMabs. His prices are great, and the services are clearly defined.
Quotes are free, so you’ve nothing to lose by contacting her!