Disclosure: This site participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.


Why you need a channel artist as a creator

As a streamer or YouTuber, you need professional assets to develop a brand that stands out and speaks for itself. A good channel artist can make this happen.

For example, Say you just hit affiliate on Twitch. First of all, Good job! Now, you really want to get those emotes made to start driving interest into subscribing. How you do it is by having GREAT emotes and sub-badges; These assets are used to really give your channel something unique for people to use and play with. For example, Here is the first emote I made for my channel on twitch when I actively streamed:

Some assets don’t require a professional channel artist starting out

Fun Fact Tombstone channel art dei
It is meant to be a Tombstone, and I would have my audience spam it whenever I died in a game; “Fun Fact, I’m dead!”

Now, I’m no channel artist, so the assets aren’t fantastic. But I had no budget to speak of and wanted to give my channel something to use. This is totally okay! You can change your emotes any time you like.

However, when it comes to the logo, the design matters a bit more, as that is the image that you associate yourself with as identifying with your internet persona. Emotes are more “Whatever your audience latches onto something you do.”

I unconsciously said, “Fun Fact” then go on a spree of some philosophical nonsense, and my audience latched onto it like glue. I rewarded them with the emote and by saying “Fun Fact” statements fairly often.

The “Accessible?” design stemmed from the fact that I am a disabled individual, my name even pays homage to this. “Mr. Goodhand” refers to my disability of being a stroke victim.

I don't consider myself a channel artist
I made this emote using a modified version of the Accessibility logo, as I am a disabled individual

My channel’s whole premise was my attempt to inspire other disabled individuals into challenging themselves to do the things they really want to do. You would be surprised what you can do when you set your mind to it. The “Accessible?” emote with the question mark meant “Disabled? So what, I’m gonna do it anyway!”

The process of inspiring people is something I really enjoyed about my channel. Try to find something that your audience latches onto and define it in your channel.

Further Detail on the logo

As mentioned already, the Logo is what defines your channel and spearheads the brand you create with it.

Take, for Example, Jacksepticeye. His logo is a green eye, in reference to the one time his eye went septic.

A snapshot from the youtube.Fandom.com site.

His subscribers latched onto this, and he rolled with it. So much so that it completely defined what his channel is. People don’t hear “Jacksepticeye” and think “Oh, ew, His eye is infected!” They think “TOP OF THE MORNIN’ TO YA LADDIES!” or “ALL THE WAY, TO redacted VICTORY LAND!”

This is a perfect example of someone successfully branding themselves. Not only is his logo his brand, but It is also his Mascot, Sam.

Want to be your own channel artist?

Think your art skills are up to the challenge? Here are a few resources to get you started.

Free Art programs
  • GIMP – 2d Design comparable to Photoshop. A bit more complicated to use than photoshop, but a great free alternative.
  • Inkscape – a Free Vector image design program; Infinite scalability from one image. Creates .SVG files.
  • Blender – A Free 3D design program with a TON of features and support available. Use with GIMP for UV mapping textures onto your models.
Paid Art Programs
  • Adobe Photoshop – The paid alternative to GIMP, and an industry standard. This is a very powerful program for any channel artist.
  • Adobe After Effects – Used to create Visual FX animations seen in the various streaming scenes, as well as animated logos.
  • Adobe Illustrator – The Inkscape paid solution, and an industry standard. It is highly intuitive and works very well. Fantastic for creating scalable designs.

The takeaway

If you don’t have the art skills to design your own logos, emotes, and sub badges, then you’ll need an artist. I have worked out a deal with an artist, and you can fill out this form to get in contact with AntonioMabs. His prices are great, and the services are clearly defined.

Quotes are free, so you’ve nothing to lose by contacting her!

More posts by Streamer's Haven


Buy a DSLR, the best webcam is too expensive to justify
With the price of the best webcam at an all-time high due to the ongoing crisis, you might actually have a reason to go DSLR First.
Read more.

Music on Twitch just got better with Pretzel & Streambeats
Looking for Stream safe music for your Twitch, Mixer, or YouTube Channel? Check out Pretzel Rocks and Streambeats & make VOD muting a thing of the past!
Read more.
covid-19 charity for WHO

Join Jacksepticeye, fight COVID-19 – “United We Stream”
On April 7th, World Health day, a massive fundraiser being spearheaded by JackSepticEye on YouTube. The Goal? Eradicate COVID-19. If you Stream, Join Us!
Read more.

How to set OBS Studio to record & Stream at 60fps
Looking for that setting to set OBS Studio to stream or record at 60 fps? We got you covered with this quick guide. How quick? About a minute.
Read more.
Teleprompter for streamers

Utilizing Teleprompter glass to read Twitch Chat
A teleprompter is a marvelous piece of technology that promotes active chat engagement. Learn how a simple piece of glass can improve your channel!
Read more.
Mixed set of tools. Mixer tools.

The best Mixer tools for a Mixer streamer
Mixer is a rapidly growing platform for livestreaming. Some of the best Mixer tools out there are spread far & wide, and difficult to find. We found them.
Read more.

Leave a Reply

Your email address will not be published. Required fields are marked *