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Understanding Twitch affiliate requirements

One of the most common questions about the Twitch Affiliate requirements has to do with the concurrent viewers metric. If you’re confused, you’re not alone.

And it makes sense as to why you might be confused; You might have had several streams where more than three people have shown up for the duration of your streams, and yet your averaged number hasn’t changed much. So why is this?

The Twitch Affiliate Requirements explained – Averages are a pain.

Twitch affiliate requirements are based on "average"

The Answer is in the name. “Average” Concurrent viewers. Say for example, for days 1-10, you had one person show up. The next 17, you had 3 viewers. The last three, Zero.

The formula would result in something like this:

(1+1+1+1+1+1+1+1+1+1+3+3+3+3+3+3+3+3+3+3+3+3+3+3+3+3+3+0+0+0)/30, or 2.0333 average viewers.

The Order of operations is key here. PEMDAS, or (Parentheses[Or Brackets]), Exponents2, Multiply X, Divide /, Addition +, Subtraction -. will lead the way to a correct solution.

Knowing how it is calculated, you are then able to understand why it is that you still haven’t hit the 3 concurrent viewers. In this example, those three 0’s really hurt your result.

Each day that you go without a single viewer is a huge hit against your metrics. This is precisely why metrics should be pretty much ignored, entirely. Just glance at the initial requirements for qualification, and work to improve your content / Advertise yourself. You’ll get it in time!

Even if one of those days you had 9, instead of 3, you would only go up to an average of 2.2333. The goal then is consistently pulling in an audience of any size, every stream.

How you accomplish this is ultimately on you, but we have some ideas we can share that may drive some traffic your way.

The other requirements to qualify for the program

While concurrent viewers had the most confusion surrounding it, there are a few other requirements to be aware of. First, there is the total stream time in the last 30 days.

  • 500 total minutes live in the last 30 days, spread across at least 7 unique streams, or broadcast days, again in the last 30 days.

Technically, those two requirements are separate, but because they are so closely related, it makes more sense to bundle them together. Finally, you have a minimum follower count of 50.

Aside from your affiliate qualification, and a few services like woovit, your follower count isn’t that important. So don’t be tempted to buy followers or viewers to meet your needs. Instead, you can network with streaming communities, and build real connections that last your entire streaming career & beyond.

And it’s free, so there’s that…

Beyond Twitch Affiliate – Partnership requirements

The next level, Twitch Partner is quite difficult to achieve. Even if you were to get all of the associated guidelines, each partner is manually screened. The staff at Twitch ultimately have the final say on who becomes a partner that represents their brand, after all.

These requirements are as follows:

  • Stream for 25 Hours in the last 30 days – Easy
  • Stream on 12 Different days – Easy
  • An average of 75 concurrent viewers – Extremely hard.

Of course, you can apply to become a partner at any time, even before you have achieved the affiliate status. Typically, brands that have established an audience on another platform already are the ones who get to take this shortcut. After all, they can provide the Twitch team with metrics that convince them you are a capable digital influencer, and that you will help grow their platform with your skill.

Ultimately, that is what will net you a partnership with Twitch. They want to see that you are capable of standing on your own and growing without their help.

Your journey doesn’t end at an accepted Twitch Partner application

So you’ve officially become a partner on Twitch? Good job! Here comes the reality hammer…

Just because you qualified for Twitch Partner does not mean you will instantly become more successful. It just means that you have earned some level of recognition. So don’t be surprised when the next stream you do just is more of the same. But don’t be discouraged by this!

As a partner, you get access to more monetization incentives. For Example, up to 50 emotes for your subscribers. This increases the value of your subs to your audience. While the income per sub remains the same, your audience gets more for their dollar. Check out Twitch’s Partner Program breakdown to see everything that earning a Twitch Partnership gets you.

With all the doom and gloom out of the way, we can say this: Partner is not the end, merely the beginning. You’ve just begun your streaming journey. Buckle in, It’s going to be a wild ride!

Posted in: PSA

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